Paramount Plus and PopSugar are partnering to bring Grease’s Frosty Palace to life in Los Angeles on Thursday, April 6 and Friday, April 7 in line with the premiere of Grease: Rise of the Pink Ladies on April 6.
Mel’s Diner at 8585 Sunset Boulevard in West Hollywood will be transformed into Grease’s iconic hangout, which was featured in the 1978 film starring John Travolta and Olivia Newton- John. Visitors will be immersed in nostalgia as they are transported back to the 1950s. While there, guests can enjoy familiar diner fare from the era while snapping selfies and snagging customized merch.
On Thursday night, Paramount Plus is also hosting a drive-in screening of the first episode of Grease: Rise of the Pink Ladies at 8:30 p.m. PT. Reservations are limited, required in advance and now open to book. Additional details for the interactive experience and screening can also be found in that link.
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Grease: Rise of the Pink Ladies is set in 1954, four years before the events of Grease. The series stars Marisa Davila as Jane, Cheyenne Isabel Wells as Olivia, Ari Notartomaso as Cynthia, Tricia Fukuhara as Nancy, Shanel Bailey as Hazel, Madison Thompson as Susan, Johnathan Nieves as Richie, Jason Schmidt as Buddy, Maxwell Whittington-Cooper as Wally and Jackie Hoffman as Assistant Principal McGee.
After the series’ two-episode premiere in the U.S. and Canada on April 6, it will debut Friday in the U.K., Australia, Latin America, Italy, Germany, Switzerland, Austria and France. It will premiere at a later date in South Korea.
Grease: Rise of the Pink Ladies is written and executive produced by Annabel Oakes (Atypical, Minx), who also serves as showrunner and directed a later episode. Alethea Jones (Made for Love, Dollface, Evil) directed the pilot plus two more episodes and executive produces. Marty Bowen and Wyck Godfrey executive produce for Temple Hill, and Adam Fishbach also executive produces. Erik Feig and Samie Kim Falvey executive produce via PictureStart, and it’s produced by Grace Gilroy. Choreography is by Jamal Sims, who also directed, with music by Grammy-nominee and executive music producer Justin Tranter. The series comes from Paramount Television Studios.
Tags: experiential activation grease: rise of the pink ladies paramount plus popsugar