London-based musician Paul Ortiz has been promoted to music director at Alibi Music after having joined the company two years ago as music coordinator. During his time at Alibi, Ortiz has been instrumental in facilitating music searches for clients, tagging Alibi’s library with metadata and assisting with album production.
“During [Paul’s] time with us, he has ingrained himself as an integral part of the operation by improving and streamlining our initial data processing, which is one of the most essential components of our business,” said Alibi Music founder and executive producer Jonathan Parks in a statement. “Paul has become known and respected among our clients for his creative choices, working with our head of production, Sam Wale, in the album release process, with essential input on what to produce based on the requests we receive, as well as new and classic trends.”
Before joining Alibi, Ortiz was doing sound design, creating video tutorials for producers, and writing for Alibi as a freelance composer, where he earned the library a Production Music Award in the Rap category for his track, “Tom Cruiser.” He joined Alibi full-time in 2019.
“I’ve been super lucky to fall in with such a nice bunch of talented, hardworking and supportive people. Dare I say, it’s kept me (mostly) sane, especially this past year,” said Ortiz, also in a statement. “I’m really thankful for this opportunity and look forward to continuing to grow the company alongside its excellent staff.”
Ortiz began his career as a multi-instrument-playing solo artist who performed throughout Europe under the moniker Chimp Spanner.