At Promax Europe in Amsterdam, Hayley Cochrane, head of digital for Mail Media Metro, offered some trips and tricks on how the UK’s biggest news brand and publisher of Daily Mail and builds such a massive, loyal and engaged fan base. With 8 million daily visitors pouring in from across the globe and checking back nearly every day, Cochrane knows a thing or two about creating customer loyalty.

In today’s episode, we bring those tips to you so you can apply them to creating loyalty and connection behind your own brand.

Check in with Cochrane here:​

[Images of Hayley Cochrane courtesy MemoryScape/Trevor Traynor]

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Tags: daily mail hayley cochrane mail metro media podcast promax europe promax europe 2019 the daily brief podcast

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