As TV viewers increasingly find themselves out of work, they are looking to pay less for their TV options, said Ben Carlson, senior vice president, general manager of streaming and platforms, MarketCast, in this episode drawn from a recent virtual session.

​RELATED: Surplus of Time but Lack of Money Means Less Streaming Subs

“Previously, people were time-starved and had money to add subscriptions, but what we’re seeing is our time go up while our money goes down. That has recalibrated our notion of value,” said Carlson.

While that’s a key takeaway from Carlson’s presentation, it’s far from the only one. Listen in to hear Carlson’s insights on how marketers should approach audiences as the pandemic wears on.

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