“I’ll tell you a story. Mine’s about revenge,” says Emily Blunt in the opening of a new trailer for Prime Video’s limited series, The English. “Kind of think yours is too.”
Prime Video collaborated with entertainment marketing agency Northern Lights to produce the fast-paced trailer, set to PJ Harvey’s “Rid of Me,” and a preceding teaser.
“We wanted to produce a piece that gave viewers a sense of the immense cinematic scope and beauty of the show, but also let them know this was an accessible, adrenaline-filled ride,“ said Aaron Goodman, creative director for Prime Video, in a statement. ”Working with the Northern Lights Agency allowed us to collaborate closely on achieving the exact balance in tone we were looking for… celebrating both the beauty of the show and the bonkers carnival of characters we meet along the way.”
The Western, which Amazon Studios produced in partnership with BBC Studios, stars Blunt as Lady Cornelia Locke and Chaske Spencer (The Twilight Saga) as Pawnee ex-cavalry scout Eli Whipp who team up after a violent event pushes them together. Stephen Rea, Valerie Pachner, Rafe Spall and Ciaran Hinds also star.
”This macabre western with humor and gorgeous cinematography starring Emily Blunt was a dream project for us,” said Northern Lights Executive Creative Director Joe Nichols, also in a statement. “There was just so much to work with here. To really make the trailer pop, we also wanted to give the material an anachronistic mythical feel through a music video edit style that keeps building until the end.”
The English is produced by Drama Republic Ltd, a Mediawan company, and Eight Rooks Ltd. The series is created by Hugo Blick—who also serves as an executive producer, director, and writer. Blunt also serves as executive producer, alongside Greg Brenman (Peaky Blinders, The Honourable Woman) for Drama Republic. Colin Wratten (Killing Eve) serves as a producer on The English. Global distribution is handled by All3Media International.
The English premieres November 11 on Prime Video.
Client: Prime Video
Agency: Northern Lights
Music: PJ Harvey, “Rid of Me”