Local television stations from Phoenix, Oklahoma City, Richmond, Va., Birmingham and Little Rock, Ala., owned by such groups as Gray Television, E.W. Scripps, Sinclair Broadcast Group and Tegna, were some of the big winners at the 2021 Promax Local Awards, the annual celebration of local broadcasting’s best marketing and promotion.
The awards presentation took place Thursday during a virtual ceremony hosted by Loni Love, comedian and panelist on Warner Bros.’ syndicated daytime talk show The Real.
Gold and silver awards were handed out in categories honoring everything from the best weather programming spot to the funniest promo. Each year, work is entered by individual stations, network in-house creative groups, or station groups and their parent companies.
Here’s a selection of some of the winning work:
General Branding/Image: News Station Image (DMA 1-25)
Tegna’s KING Seattle, “Stand for Truth”
General Branding/Image: News Station Image (DMA 26-50)
Sinclair’s KOKH Oklahoma City, “360 We’ve Got Your Back”
General Branding/Image: News Station Image (DMA 50+)
E.W. Scripps’ WTVR Richmond, Va., “Safely Back to School”
General Branding/Image Campaign (DMA 1-25)
E.W. Scripps KNXV Phoenix, “Arizona Strong”
General Branding/Image Campaign (DMA 26-50)
Gray’s WBRC Birmingham, Ala., “First Alert Survivors Campaign”
General Branding/Image Campaign (DMA 50+)
Tegna’s KTHV Little Rock, Ark.,”Tom Brannon Returns”
Tegna’s KGW Portland, Ore., “Nora’s Perspective”
Best Work Never Seen
Gray’s WWBT Richmond, Va., “Monumental”
Check out all the winners HERE.
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