Global entertainment marketing association Promax on Thursday announced the winners of its 2022 Promax Local Awards, with station groups such as Graham Media, Gray Television, NBCUniversal Television Stations, E. W. Scripps, Tegna and more taking home big awards. The celebration was held in person at Station Summit at the Mirage in Las Vegas for the first time since 2019.
Below are some of the gold-winning campaigns:
General Branding/Image Campaign (DMA 1-25)
KNBC Los Angeles “I-Team: Getting Results for You”
General Branding/Image Campaign (DMA 26-50)
Graham’s WJXT Jacksonville, Fla.: News4Jax “They Are Who They’ve Always Been”
General Branding/Image: News Station Image (DMA 1-25)
Tegna’s WKYC Studios “Dare to Dream”
General Branding/Image: News Station Image (DMA 26-50)
Gray’s WAVE Louisville, Ky “2020”
General Branding/Image Campaign (DMA 50+) and General Branding/Image: News Station Image (DMA 50+)
Gray’s WWBT Richmond, Va. NBC12 won gold in both categories with its campaign “NBC12 Loves Virginia.”
Image Promo News DMA 1-25
NBC’s KXAS Dallas-Ft. Worth, “NBC 5 Responds”
Image Promo News DMA 26-50
Scripps’ WTVF Nashville, “Storm 5 Waverly Flood”
WTVF Nashville also won silver for its general branding/image campaign (DMA 26-50), “Facebook One in a Million.”
Image Promo News DMA 50+
Gray’s WWBT Richmond, Va. won gold again with this Image Promo News campaign, “NBC12 On the Move,” among stations in DMA 50 and higher.
For the full list of 2022 Promax Local Award winners, go here.
Promax is still accepting submissions for its Latin America and Global Excellence Awards. For more information, go here.