ABC’s American Music Awards telecast tops the Promo Mojo ranker for the week ended Nov. 20, making it TV’s most promoted program.
ABC is joined by fellow traditional broadcaster Fox, which worked to generate excitement for 2022 FIFA World Cup Qatar in fourth place.
Rounding out the ranking are two cable networks: Paramount Network, with the fifth season of Yellowstone in second place, and Hallmark Channel with two original holiday movies: Three Wise Men and a Baby in third and Inventing the Christmas Prince in fifth.
Notably, Yellowstone scores the highest iSpot Attention Index (119) in the ranking, meaning viewers were on average highly likely to watch its promos all the way through (vs. interrupting viewing by changing the channel, pulling up the guide, fast-forwarding or turning off the TV).
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s most-promoted programming ranked by TV ad impressions.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions and other data may be updated in iSpot’s database as additional airings information becomes available.
1) 2022 American Music Awards, ABC
Interruption Rate: 1.11%
Attention Index: 107 (7% fewer interruptions than avg.)
Imp. Types: National 97%, Local 3%, VOD/OTT 0%
In-network Value: $2,927,608
Out-of-network Est. Spend: $289,857
2) Yellowstone, Paramount Network
Interruption Rate: 2.37%
Attention Index: 119 (19% fewer interruptions than avg.)
Imp. Types: National 92%, Local 4%, VOD/OTT 4%
In-network Value: $1,060,514
Out-of-network Est. Spend: $457,049
3) Three Wise Men and a Baby, Hallmark Channel
Interruption Rate: 2.66%
Attention Index: 114 (14% fewer interruptions than avg.)
Imp. Types: National 99%, Local 1%, VOD/OTT 0%
In-network Value: $1,661,031
Out-of-network Est. Spend: $381,573
4) 2022 FIFA World Cup Qatar, Fox
Interruption Rate: 1.86%
Attention Index: 80 (20% more interruptions than avg.)
Imp. Types: National 93%, Local 5%, VOD/OTT 2%
In-network Value: $5,595,264
Out-of-network Est. Spend: $44,126
5) Inventing the Christmas Prince, Hallmark Channel
Interruption Rate: 3.69%
Attention Index: 87 (13% more interruptions than avg.)
Imp. Types: National 100%, Local 0%, VOD/OTT 0%
In-network Value: $1,383,703
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).