NBC spent a second week at number one on the weekly Promo Mojo ranker as the network got viewers hyped for the 2022 Beijing Winter Olympics in the week ended January 23.
Traditional broadcast networks took four out of this week’s top five spots. ABC promoted new family drama Promised Land in second place, and CBS had crime procedural NCIS: Hawai’i in fourth and just-renewed sitcom Ghosts in fifth.
TNT rounded out the ranking with a third-place showing as the WarnerMedia-owned cable network prepared to premiere the third season of post-apocalyptic drama Snowpiercer, starring Sean Bean, Daveed Diggs and Jennifer Connelly.
Brief by Promax has partnered with Broadcasting & Cable and iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five promos ranked by TV ad impressions. This is the programming networks have been promoting most heavily to drive tune-in.
For more information about Promo Mojo — including the chart positions of promos beyond the top five — contact firstname.lastname@example.org. Chart positions may be updated in iSpot’s database as additional airings information becomes available.
1) 2022 Beijing Winter Olympics, NBC
Interruption Rate: 2.56%
Attention Index: 75 (25% more interruptions than avg.)
Imp. Types: National 93%, Local 6%, VOD/OTT 1%
In-network Value: $6,540,073
Out-of-network Est. Spend: $31,367
2) Promised Land, ABC
Interruption Rate: 1.60%
Attention Index: 90 (10% more interruptions than avg.)
Imp. Types: National 95%, Local 4%, VOD/OTT 1%
In-network Value: $2,414,036
Out-of-network Est. Spend: $1,348,710
3) Snowpiercer, TNT
Interruption Rate: 2.04%
Attention Index: 96 (4% more interruptions than avg.)
Imp. Types: National 97%, Local 2%, VOD/OTT 1%
In-network Value: $1,681,877
Out-of-network Est. Spend: $3,670,410
4) NCIS: Hawai’i, CBS
Interruption Rate: 1.24%
Attention Index: 77 (23% more interruptions than avg.)
Imp. Types: National 96%, Local 3%, VOD/OTT 1%
In-network Value: $3,724,136
Out-of-network Est. Spend: $0.00
5) Ghosts, CBS
Interruption Rate: 1.14%
Attention Index: 70 (30% more interruptions than avg.)
Imp. Types: National 95%, Local 3%, VOD/OTT 2%
In-network Value: $3,955,745
Out-of-network Est. Spend: $0.00
Data provided by iSpot.tv, The New Standard for TV Ad Measurement
Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Interruption Rate - The percentage of devices that were present at the beginning of your ad but did not complete watching the ad. Actions that interrupt ad play include changing the channel, pulling up the guide, fast-forwarding, or turning off the TV. The Interruption rate is measured on a scale of 0 to 100%.
Attention Index - A comparison of your ad’s Interruption Rate against your specific media placement. The Attention Index is measured on a scale of 0 to 200, where 100 is the average and means your ad is performing as expected.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).