To create the new branding package for Canal Plus’ Cinema(s), Lausanne, Switzerland-based Ramon + Pedro built a large cylinder out of framing and string and captured it in various angles through various projections of colored lights.
“The result is an enchanting, organic visual experience,” Ramon + Pedro said in an email.
The string is meant to indicate weaving, as in weaving stories together – just as directors do in beloved movies. Cinema(s), which originally launched in 1996, airs independent and classic film.
“ I don’t know if Voltaire wrote this phrase while he was in Switzerland, but it is certain that he created it with Ramon + Pedro in mind: ‘The Future belongs to those who dream too much.’ He just forgot to include the date. Thanks to Ramon + Pedro, we know it’s today,” said Oliver Degrave, creative director, Canal+ France.
Ramon + Pedro just signed with Moccasin’s Laura Coones for North American representation.
Concept/Production: Ramon + Pedro
Creative Directors: Laurent Fauchère/Antoine TInguely
Account Director: Fanny Vuattoux
Directors: Laurent Fauchère / Antoine TInguely
Producer: Fanny Vuattoux
DoP: David Baumann
Grip: João Prates, Dylan Endrion
Set design: Estelle Bourdet, Maude Gyger, Pascal Baillods
Making of: Mathieu Oguey
Data Manager: Nikola Bartek
Motion Design: Felix Helfer, Nikola Bartek, Romain Chautems
Sound: Norbert Gilbert