Reenacting these fun videos from Russia’s Friday! TV Channel requires a vivid imagination, creativity and a willing quarantine participant to play pool boy or flight attendant. But with a little innovation, you too can stay home and travel.
Friday! TV Channel employees created and shot a series of six idents at home in their apartments. Friday! already focuses on travel content, and these spots were the natural evolution of that focus.
“We wanted to show that traveling in the era of the pandemic can be done from your sofa when you turn Friday! TV Channel on,” said Friday!’s PR Chief Daria Simonenko in an email.
Each set of employees were sent production kits that included cameras and lighting equipment, and they recreated travel moments from items they already had in their homes.
Overall, the channel created six spots and four of them are shown here.
“Today, it’s essential to respond instantly to the changes that are taking place in the world. Welcome to a new reality where it’s not possible to organize a shoot: studio, lighting, makeup artists, actors… All of us have to self-isolate. The situation forces a completely new economic condition upon us, which requires cost-effectiveness and redistribution of marketing budgets,” said Artemy Gladchenko, head of marketing, Friday! TV Channel in a statement. “I am delighted that Friday! TV Channel’s talented team, while working remotely for several months from home, didn’t get discouraged and is bursting with creativity; they find new opportunities for our channel in everything that is going on. The employees also did the editing and color grading of the videos. For the promotional campaign, we shot a total of six spots and the overall budget was zero rubles.”