There’s a lot to look forward to this summer: the end of the pandemic in the U.S., vacations, time with friends and family and, of course, Discovery’s annual summer tradition: Shark Week.
The above spot, made in partnership with Los Angeles-based creative agency AV Squad, runs ahead of the 33rd go-round of Discovery’s favorite week of the year, which returns from July 11 to July 18. With Discovery+ now available, this year will deliver the most Shark Week shows ever, including a shark movie festival across all Discovery platforms. Shark Week 2021 also includes its first-ever shark competitive docu-series, Shark Academy, which follows eight men and women as they compete for a coveted crew spot on the boat of shark researcher Dr. Riley Elliott.
To encourage fan engagement, the network also is offering augmented reality Shark Week-themed filters for Instagram, Snapchat and Facebook as well as seven nights of livestreams on TikTok.
Agency/Production Company: AV Squad
Director/Creative Director: Peter McKeon
Executive Producer: Teresa Antista
Director of Photography: Kevin Sarnoff
Director of Animation/VFX: Quico Encini
VFX/Previz Artist: Stanley Ng
Producer: Don Anderson
Post Producer: Alex Weidner
Editor: Peter Geuther