Following up on its brand campaign, ‘Where Then Meets Now,’ launched last year, TCM has released two new network spots that showcase how classic films embed themselves in our lives and memories.

In ‘Cyclone,’ two siblings jumping on their beds and having a pillow fight results in a reenactment of the famous scene from The Wizard of Oz when Dorothy inadvertently kills the Wicked Witch of the West after a cyclone abruptly drops her house in Oz.

TCM ‘Cyclone’

And in ‘Happy Place,’ a Chinese couple recreates the famous restaurant scene from everyone’s favorite romantic comedy, When Harry Met Sally.

‘Happy Place’

Both spots are directed by Ted Lasso’s Declan Lowney.

Here’s the campaign spot from last September that features the new network look and tagline:

‘Where Then Meets Now’

RELATED: Sibling Rivalry Helps TCM Find ‘Where Then Meets Now’


Client: TCM

VP, Head of Creative and Marketing: Dexter Fedor


Creative Director, Art Director: Katie Daniels

Senior Writer/Producer, Art Director: Christian Hamman

‘Happy Place’

Senior Writer/Producer, Art Director: David Byrne

Senior Art Director: Jin Lin

Writer: Dave O’Hare

Senior Producer: Julie Bitton

Production Company: Minted Content

Director: Declan Lowney

Executive Producer: Lance O’Connor, Edina Sallay

Producer: Sean Barney

Post-House: The Den Editorial

Editor: Christjan Jordan

Tags: hot spots minted content tcm

  Save as PDF