Steve Gorski has been promoted to head of strategy at global creative collective Forsman & Bodenfors in New York City, moving up from strategy director, the company said.
During Gorski’s tenure, he’s worked with such global brands as Diageo, Crocs, YouTube and more. In his new position, he will oversee all U.S. clients plus new business while also developing the strategy team. He started at Forsman & Bodenfors as a senior strategist.
“Steve has been an integral member of the teams responsible for some of the best work that has been created at Forsman & Bodenfors,” said Christina Falzano, managing director in the U.S. “He has been the bearer and driver of our radically collaborative, equitable, and ideas-driven culture. I am excited to see his impact on our agency, our thinking, and our work accelerate as he steps into this new role.”
“We have an amazing roster of strategists, comms planners, and analysts, and I want to help them continue to grow,” Gorski said in a statement. “What’s important to me and Forsman is culture — we have a different way of getting to world-class work, and the environment we create plays a big role in that being successful. Another big focus of mine will be growing our existing partner relationships and connecting with other offices within the Forsman collective.”
With over a decade of experience across creative and media agencies including PHD, Publicis, and KBS, Gorski helped launch the first-ever BMW X2 for a distinctively nontraditional-BMW audience, creating the brand’s first-ever female-only commercial and marketing tactics specifically engaging the LGBTQIA+ community, while also helping YouTube leverage its ecosystem to boost the use of YouTube Music.
Gorski steps into the shoes of Tom Suharto, who has been elevated to global strategy lead. Suharto, who joined Forsman & Bodenfors from Wieden & Kennedy in 2020, will work alongside Global Executive Chairman Anna Qvennerstedt and Global Managing Director Eric Zuncic to develop deeper relationships with the agency’s global clients as well as leading the product community across the collective.
“Tom’s balance of humanity, insight, and sheer intellect has made him an invaluable partner to our leaders across the collective in a very short space of time. I’m delighted that more of our people and clients will now benefit from his partnership,” said Toby Southgate, Global CEO.
Forsman & Bodenfors has more than 500 team members across seven offices in Gothenburg and Stockholm, Sweden; New York, Toronto, Montréal, Shanghai and Singapore.