In yU+co’s main titles for Apple TV+ series, Ted Lasso, the American football coach who knows nothing about the sport he’s come to coach in England, has an immediate effect, turning every stadium seat he touches into a clean red from graffitied blue.

The Hollywood-based main-titles maestro used existing but unused footage to create the sequence, which the team produced from their respective homes during this time of social distancing. Mumford & Sons’ Marcus Mumford and Tom Howe composed the music for both the opening sequence and the series.

Jason Sudeikis stars as Ted Lasso in this Apple TV+ series, created out of digital shorts originally produced by NBC Sports, that premiered August 14. On Wednesday, the streamer renewed the show for a second season.


Client: Apple TV+

Agency: yU+co

Creative Director: Garson Yu

SVP/ Executive Producer: Carol Wong

Executive Producer: Reno Robertson

Art Director/Designer: James Robertson

Technical Director/Lead Compositor: Greg Jones

Editor: Sam Schlenker

3D Animator: Benjamin Lopez, Jeff Dietrich

Graphic Designer: Mulan Leong-Suzuki

Illustrator: Rob Engvall

Theme Song by Marcus Mumford, Tom Howe

Tags: apple tv+ hot spots jason sudeikis main titles ted lasso yu+co

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