Brand experience company Troika has merged with international brand communications and experience marketing company Mission Media.
The new combined entity aims to unite Troika’s branding and digital work with Mission’s credentials in digital experiences, culture marketing and public relations. Mission’s transatlantic presence aims to enhances LA-based Troika’s existing suite of branding, digital marketing and performance media services, and greatly expands its base and regional reach.
With offices in New York, Los Angeles and London, the company, to be renamed Troika/Mission Group (TMG), will offer clients innovative solutions for driving business performance through consumer experience across all brand touchpoints. The group will focus on branding, digital marketing and performance media services, using actionable intelligence across all broadcast digital media and live experiences.
“TMG will be nothing short of a new way to amplify results by communicating with our consumers and customers through a myriad of touchpoints,” Robert Machinist, CEO of Troika Media Group, said in a statement. “We’re creating the first agile comprehensive communications agency that brings together the very best experienced senior executives in every discipline that we offer to our clients.”
Nicola Stephenson, who founded Mission in 2003, will join the TMG board and become president of the new group. Jon Forsyth, co-founder of UK agency Adam & Eve DDB, will join also TMG working alongside Stephenson as a strategic partner, focusing on growing TMG’s business globally.
“TMG has taken its brand, culture, and advertising credentials, coupled with expertise in design, creating experiences, public relations, and digital communications, to build a fast, agile and accountable business model,” said Stephenson in a statement. “In addition, we will continue to develop intellectual property in our work and in the businesses that we are looking to acquire.”
Other TMG senior executive include Kevin Dundas, CEO of Mission and former CEO of Saatchi & Saatchi UK and Droga5 CEO Europe; Mary Connelly, former senior executive team member of US editions of Vanity Fair, Vogue, and Glamour; and Jason Lundy, former head of global consumer marketing for Citibank and ex-LVMH.
With forces combined, TMG’s comprehensive offerings will meet the full needs of clients by providing them with one agency that can serve all their communication needs. TMG will also further develop its custom wifi network FandomConnect, a direct-to-consumer engagement platform that enhances guest experiences at arenas, venues and sporting events, that also helps brands gain valuable insights, promote their business and drive revenue.