Bo Bishop and Fran Roberts have been named executive director, creative strategy, and creative director, respectively, at New York-based branding and design studio Trollbäck+Company.

Bishop comes from branding agency Loyalkaspar where he was director of strategy/creative director. In 2016, he was part of a creative team that won an Emmy for outstanding promotional announcement for CNN’s The Seventies. As executive director, creative strategy at Trollbäck+Company, Bishop will be responsible for guiding key strategic and creative initiatives.

“Trollback+Company is the perfect place for me; it’s a collaborative company that makes amazing work by having a ‘yes and’ mentality,” he said in a statement. “I’m excited to work with the team here on tearing down the unnecessary and old-fashioned walls between strategy and creative established by the big agency model, proving that the best projects balance thinking and making simultaneously in ways that are refreshing, unconventional, and sustainable.”

“Bo has been instrumental to the success of our largest client engagements over the past year and he quickly became an indispensable part of our team,” said Alex Moulton, COO at Trollbäck+Company. “I’m thrilled to welcome him into this new executive role, which is designed specifically to blend his deep strategic expertise with his insightful creative leadership.”

Roberts joins the agency with 15 years of experience as a director and creative director working with brands such as Apple, Reebok, Rockstar Games and Hilton. He brings a highly versatile and adaptive design and production expertise including live-action direction, retail experience design, and next-generation graphics.

In his new role as creative director at Trollbäck+Company, Roberts will focus on innovation and pedagogy within the company – integrating new methods and emergent technologies at a foundational creative level to offer new services and solutions to clients, and mentoring team members to improve and extend the collective skillset.

“I can’t wait to inject unexpected perspective into the creative process here, and to encourage nimble thought and thoughtful execution across our team,” said Roberts in a statement.

“Fran is a prolific dynamo whose imagination is as expansive as his creative generosity,” Moulton said. “We’re extremely excited to have him join us full-time, not only to expand his leadership of design, CGI, and live-action projects, but also to head up our next-generation design technology innovation.”

Tags: bo bishop fran roberts new hire trollbäck+company

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