WarnerMedia is consolidating its various HBO brands now that HBO Max has launched.
In the U.S., authenticated streaming app HBO Go will be folded into direct-to-consumer streaming service HBO Max with the app disappearing from smart-TV and other platforms by the end of July. HBO Go will remain available internationally, at least for now.
“Now that HBO Max has launched and is widely distributed, we can implement some significant changes to our app offering in the U.S.,” Warner Media said in a statement. “Most customers who have traditionally used HBO Go to stream HBO programming are now able to do so via HBO Max.”
Its standalone streaming app, HBO Now, will become just HBO and will continue to offer only HBO content.
HBO Max incorporates all of the HBO library as well as 10,000 hours of content from the Warner Bros., Turner, Looney Tunes and other libraries.
Even though significantly more content is available on HBO Max, both HBO and HBO Max will cost $15 per month.
No subscription data is available yet for HBO Max, which launched May 27, although WarnerMedia is expected to release some numbers with its second-quarter earnings report on July 23. The company has said it’s set a target of 50 million U.S. subscribers and 75 to 90 million globally in five years. HBO already has 35 million subscribers, and current HBO subscribers automatically get access to HBO Max.
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