A zombie couple settles down for movie night in this month-long Halloween movie campaign for Univision’s younger-skewing Spanish-language network UniMás.
Turns out, they freak out while watching scary movies just like anybody else:
Besides the above spots, the in-house campaign by The Univision Agency also included topicals for each week’s movie, such as the below for Poltergeist, and social assets, with zombies emerging to like their own posts and others just there for the scares.
Male Zombie Post
UniMás also created these fun snipes for the event:
Noches de Ultratumba (Nights from the Beyond) ran all month on UniMás, with movies such as Poltergeist, Hellboy II: The Golden Army, The Mummy II: Tomb of the Dragon Empire and Dawn of the Dead.
Find out who wins at the upcoming Promax US Hispanic Online Awards Show on Nov. 14!
Production: The Univision Agency
SVP, Consumer and Corporate Marketing: Jennifer Rogers
Senior Director, Promotions Strategy: Maria Claro
Senior Manager: Andrés Baez
Producers: Carlos Cuevas/Paola Navia/Nayra Figueroa
Editors: Vladimir Sosnowski, Luis Felipe Arroyave
Art Director: Cesar Santalo
Assistant Art Director: Iraida Perez
Animator Designers: Reinier Cancio, Susan Guzman
Motion Designer: Michael Szabo
Sound Designer: Sergio David
Sr. Director, Production Services: Oscar Linares
Sr. Manager, Production Services: Janet Garcia
Director: John Alvarez
Director of Photography: Robert Rivera
Art Director: William Pedraza
Wardrobe: Blanca Martinez
Makeup: Miguel Angel Perez
Senior Production Coordinator: Ivette Vizcaya
Production Assistant: Leonard Perez