EA Sports has signed a three-year deal with Liverpool Football Club in the Barclays Premier League, making it the club’s “official video gaming partner.”

The pact begins with the 2013-14 Barclays Premier League season and supports EA Sports’ “FIFA 14” game, scheduled for release in late September.

Financial terms were not disclosed.

“We have over half a million registered LFC fans playing ‘FIFA 13’ and they all want to see authentic representation of their favorite Liverpool players in ‘FIFA 14,’” Jamie McKinlay, VP of marketing for EA Sports, said in a statement. “We’re looking forward to delivering that authenticity, as well as a wide range of new and engaging initiatives for this historic club and its fans.”

EA Sports will support with marketing and presence on the team’s website as well as in Anfield Stadium, Liverpool’s home venue. EA Sports has created a special video that takes fans behind-the-scenes showing how Liverpool players including Steven Gerrard, Daniel Sturridge and Philippe Coutinho were incorporated into the game.

Among other activations, EA Sports said it would give Liverpool FC fans the opportunity to play “FIFA 14” at Anfield at games throughout the season; offer the opportunity to upload their best “FIFA 14” goals for a chance to win prizes; and share unique content such as match simulations, wallpapers and behind-the-scenes images specific to Liverpool FC.

EA Sports has been the official sports technology partner of the Barclays Premier League since 2010. The video game company also has an official alliance with FIFA that runs through 2022.


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