A+E Networks is finally lifting the veil off its rebranded FYI and giving viewers a peek at what they can expect when the channel launches on July 8.

The lifestyle channel, built out of the former Bio, is billing itself to viewers as “Your creating-tasting-designing-loving-life network.”

A+E has released a sizzle reel of programming to The Hollywood Reporter ahead of the launch, and viewers get to see some familiar reality TV faces—Hello, Gail Simmons and Marcus Samuelsson—along with key art that plays up the FYI acronym with tag lines like “Feast Your Imagination” and “Flaunt Your Individuality.”

Photo: FYI via The Hollywood Reporter
Photo: FYI via The Hollywood Reporter

Read More: The Hollywood Reporter

Brief Take: This ain’t your dad’s Bio. Bold personalities and concepts show A+E moving aggressively to capture the lifestyle viewer who currently doesn’t have a home in a company filled with the likes of History, C+I, and Lifetime.

  Save as PDF