History’s Texas Rising has partnered with food chain Sonic to create a spot seamlessly promoting both brands.
The spot shows two rangers in the desert, in a Sonic parking lot in front of a green screen. The two men soon abandon their posts and head to the drive through on horse back to get some milkshakes.
Directed by Roland Joffé, Texas Rising is a historical 10-hour miniseries chronicling the Texas Revolution. The spot will air throughout the season, which began on Memorial Day.
Sr. Director Brand Partnerships Creative: Chris Gargani
Creative Director, Integrated Partnerships: Tom Kaniewski
Producer: Chris Hoehn
Agency: Bacon & Sons Film Co.
Executive Producer: Dan Appel
Executive Producer: Rob Knox