​Former Viacom CEO Tom Freston and VICE co-founder and CEO Shane Smith will keynote PromaxBDA: The Conference 2014, the association announced Tuesday.

Freston, who spent 17 years as chairman and CEO of MTV, Nickelodeon, Comedy Central, and other networks, will share the stage with Smith, whose global youth media brand VICE operates an international network of digital channels, a television production studio, a record label, an in-house creative services agency, a book publishing house, and a feature film division.

Freston now serves as an advisor to VICE, and is a principal at Firefly3, an investment and consultancy firm focusing on the media and entertainment industries.

“PromaxBDA supports and celebrates excellence in all areas of creative and visual content development. As innovative and thought-provoking leaders in this area, Tom and Shane—and their work—embody what great storytelling can be,” said Jill Lindeman, Senior Vice President PromaxBDA. “Their experience and passion for their work is truly inspiring, and attendees can look forward to hearing about each one’s journey, inspirations and perspective on where they believe the industry is headed, coinciding with the theme of this year’s conference “#WTFuture.”

VICE is the industry’s leading digital content creator, with 130 million viewers across its various platforms. In addition to serving as CEO, Smith hosts the Emmy-nominated HBO series “Vice,” which is currently in its second season.

PromaxBDA: The Conference 2014 will take place June 10-12 at the New York Hilton Midtown. The conference is the entertainment industry’s premiere event for marketing, promotion, and design professionals to share ideas and discover cutting-edge marketing techniques.


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