The six juried award winners for Interactive Media campaigns were announced Aug. 13 by the TV Academy in an event hosted by Playing House’s Jessica St. Clair and Lennon Parham.

The winners will be honored at the 2014 Creative Arts Emmy Awards on Saturday, Aug. 16, which will air on Aug. 24 on FXM. The Creative Arts Emmys also will be streamed as part of the Backstage LIVE! second-screen plan on The primetime Emmys are Sunday, Aug. 25, on NBC.

The 2014 winners of Outstanding Creative Achievement in Interactive Media, announced by Governors Seth R. Shapiro and Marc Johnson, include:

Multiplatform Storytelling:

Discovery Channel’s Skywire Live with Nik Wallenda

Skywire Live aired on Discovery Channel in the summer of 2013, where highwire artist Nik Wallenda traversed the Little Colorado River Gorge, 1,500 feet above ground.

Discovery Channel • Discovery Channel in association with Peacock Productions, Discovery Digital Media and the Discovery Agency
Guhan Selvaretnam, SVP, Digital Media
Scott Lewers, SVP, Programming
Brian Dean, Senior Producer
Josh Arensberg, VP, Engineering
Jessica Wolfley, Director, Digital Strategy

Social TV Experience:


Joseph Gordon-Levitt and Pivot teamed up for HITRECORD On TV, a televised take on his “collaborative production company” where anyone and everyone is encouraged to create short films, music, animation – anything that inspires them. The series debuted in January and has a second season in the works.

pivot • HITRECORD, Brian Graden Media, Pivot
Brian Graden Media

This is the first Emmy Award for Pivot, the newly launched network for millennials. Joseph Gordon-Levitt thanked the Academy in a YouTube post Thursday:

Live From Space

Billed as a “global television event,” Live From Space broadcast from the International Space Station in a partnership with NASA. TV host Soledad O’Brien and Astronaut Mike Massimino provided updates from Mission Control in Houston.

National Geographic Channel • Mullen
Matthew Zymet, Director, Digital Media
Alison Walsh, Senior Producer, Digital Media
Katy Anadale, Director, Digital Marketing
Jon Eick, Manager, Social Media
Char Serwa, Vice President, Production

Original Interactive Program:

Just A Reflektor

Just A Reflektor was a music video for the band Arcade Fire using a computer, smartphone and tablet, made in collaboration with Google. The short film at explores the themes of the song Reflektor by traversing between the protagonist’s world and the user’s.

CREDITS: • AATOAA, Google Creative Lab, UNIT9
Google Creative Lab
Vincent Morisset, Director, AATOAA
Aaron Koblin, Creative Director, Google Creative Lab

User Experience And Visual Design:

Game of Thrones Viewers Guide

To promote the launch of season four, HBO worked with Definition 6 for a viewers guide for the hit show at The site allows fans to choose the episode they’re on (if they’re still catching up), turn spoilers on or off and learn more about the world of Westeros as they make their way through the series.

HBO • HBO, Definition 6
HBO Digital and Social Media
Definition 6

XFINITY TV On The X1 Platform

Comcast’s X1 brings together TV and Internet search for user recommendations and in-home WiFi. The interactive experience includes a personalized guide, on-demand options and apps that include weather, traffic and sports scores.

CREDITS: • Comcast
Comcast User Experience

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