What happens when you shut down a stretch of California highway, line up the sexiest cars of the year, pay the police enough money to look the other way and drive like a bat out of hell?
You get the winner of Best Driver’s Car Week 2018, which took place on Discovery’s rebranded car network, Motor Trend, from Sept. 17-21.
Motor Trend tapped creative agency IFDC to grease the gears on the annual event. With less than a week to produce, and knowing the stakes were high, the IFDC team jumped in the driver’s seat for their own quarter-mile sprint, and ultimately delivered an edit as fast as the McLaren 720S with the style and grace of the Aston Martin Vantage.
Agency: Image Factory DC
Executive Producer: Monesha Lever
Creative Director: Heather Roymans
Editor: Justin Kanner
Art Director: Fabian Tejada
Design/ Animation: Victor Verdugo
Colorist: Justin Kanner, C.S.I.
Sound Design: Nate Hoeft
Sound Design & Mix: Tyler Proctor & Justin Hollis
Client: Motor Trend
Global President and GM, Motor Trend: Alex Wellen
President Velocity, Motor Trend Studios and Video Content: Bob Scanlon
Vice President, Social Media, Motor Trend: Megan Neal
Creative Director, Velocity and Motor Trend: Gregory Stein
Senior Writer/Producer, Velocity and Motor Trend: Tom von Heijne
Marketing Manager, Velocity and Motor Trend: Judd Lewis
Marketing Manager, Motor Trend: Allison Mickler
Head of Production, Motor Trend: Duane Sempson
Project Manager, Motor Trend: Sandra Fabela