To set the tone for baseball’s post-season, Miami-based creative agency 2C 2.0 combined bold graphics with action-oriented footage to get viewers in the mood for Major League Baseball’s upcoming Wild Card series, starting Friday.
The spot, which features keyhole typography set over images of star players, is set to a cover of Creedence Clearwater Revival’s “Run Through the Jungle” by Think Up Anger.
The campaign includes assets for on-air, digital and radio spots as well as graphics toolkits in both English and Spanish.
Senior Vice President, ESPN: Laura Gentile
Vice President, ESPN: Emeka Ofodile, Michelle Bella
Manager, ESPN: Caroline Tilton
Coordinator, ESPN: Genesis Cifuentes
Senior Director, ESPN: Ryan Campbell
Director ESPN: Mike Dominguez
Associate Director, ESPN: Leonard: Shaun Leska
Associate Director, Marketing Production: Matt Cheron
Senior Post Editor: Grayson Sedory
Associate Producer, ESPN: Joseph Rea
Lead Video Editor, ESPN: Nubia De La Vega
Agency: 2C 2.0
President/Owner: Chris Sloan
VP of Operations, Executive Producer: Bob Cobb
Creative Director, Writer: Cheryl King
Lead Editor: Dan Perry
Editor: Jesus Martinez
Lead Designer/Animator: Aaron Magee
Designer: Matt Barretto, Troy Chrisman
Audio Engineers: Cesar Haliwa, Andy Stermer