Collaboration was key when agency 2C Creative was asked to find a visually compelling way to merge the worlds of dance and sport for ABC’s Dancing with the Stars: Athletes, premiering April 30.
The show’s cast includes: Tonya Harding, Adam Rippon, Mirai Nagasu, Jamie Anderson, Kareem Abdul-Jabbar, Arike Ogunbowale, Chris Mazdzer, Jennie Finch Daigle, Johnny Damon and Josh Norman.
“2C Creative was able to take our idea for the teaser spot and elevate it to the next level,” said ABC Design Director Lucas Aragon.
The studio relied heavily on design elements when producing full-trailer graphics, a toolkit and custom social graphics for the project.
2C Creative Design Director Luis Martinez said there’s an existing synergy between the studio and ABC, especially when it comes to high-profile projects such as this one.
“It was particularly gratifying to see ABC’s concept merging two distinct worlds realized through our creative graphic solutions—a team effort for sure,” said Martinez in a statement.
VP Creative: Valerie McMichael
Creative Director: Andy Munsey
Writer/Producer: Heidi Strock
Design Director: Lucas Aragon
Art Director: Kevin Anderson
Design Post Producer: Julie Hill
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Art Director: Luis Martinez
Executive Producer, Graphics: Bob Cobb
Motion Designer: Andy Fernandez
Motion Designer: Dmitri Zavyazkin