Collaboration was key when agency 2C Creative was asked to find a visually compelling way to merge the worlds of dance and sport for ABC’s Dancing with the Stars: Athletes, premiering April 30.

The show’s cast includes: Tonya Harding, Adam Rippon, Mirai Nagasu, Jamie Anderson, Kareem Abdul-Jabbar, Arike Ogunbowale, Chris Mazdzer, Jennie Finch Daigle, Johnny Damon and Josh Norman.

“2C Creative was able to take our idea for the teaser spot and elevate it to the next level,” said ABC Design Director Lucas Aragon.

The studio relied heavily on design elements when producing full-trailer graphics, a toolkit and custom social graphics for the project.

2C Creative Design Director Luis Martinez said there’s an existing synergy between the studio and ABC, especially when it comes to high-profile projects such as this one.

“It was particularly gratifying to see ABC’s concept merging two distinct worlds realized through our creative graphic solutions—a team effort for sure,” said Martinez in a statement.


Network: ABC

VP Creative: Valerie McMichael

Creative Director: Andy Munsey

Writer/Producer: Heidi Strock

Design Director: Lucas Aragon

Art Director: Kevin Anderson

Design Post Producer: Julie Hill

Agency: 2C

Chief Creative Officer: Chris Sloan

GM, Senior Director of Operations: Nikki Coloma

Art Director: Luis Martinez

Executive Producer, Graphics: Bob Cobb

Motion Designer: Andy Fernandez

Motion Designer: Dmitri Zavyazkin

Tags: 2c creative abc dancing with the stars

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