For the third year running, Miami-based 2C worked with NFL Network to promote the tenth annual NFL Honors, which will air the night before the Super Bowl on CBS.

This year’s show will be hosted by Steve Harvey and it will announce the NFL’s Most Valuable Player and Offensive Rookie of the Year, as well as the 2021 NFL Hall of Fame’s new class and the NFL’s Walter Payton Man of the Year award.

To create the spot, 2C had to capture the NFL’s visual excitement without a live crowd in the background. To accomplish that, the agency carefully selected game-play footage and clips. It then surrounded those with a custom graphics package using bold gold-leaf brush strokes and bright sparks to give it a premium feel.

The tenth annual NFL Honors airs Saturday, Feb. 6 at 9 pm ET on CBS.


Client: NFL Network

Director, Marketing & Creative: Anthony Isetta

Senior Producer, Marketing & Creative: Paul Andraos

Coordinator, Marketing & Creative: Careen Chapjian

Senior Producer: Joseph Lavallo

Project Manager, Marketing & Creative: Sarah Schmidt

Creative Director: Dave Mellott

Music Supervisor: Simone Benyacar

Agency: 2C

Chief Creative Officer: Chris Sloan

Executive Producer: Carla Kaufman-Sloan

GM, Senior Director of Operations: Bob Cobb

Chief Creative Director: Cheryl King

Producer-Writer: Victor Otero

Executive Producer, Graphics: Bob Cobb

Lead Editor: Jesus Martinez

Designer, Motion Graphic Artist: Adam Rush

Designer: Nick Ford

Designer: Troy Chrisman

Motion Designer: Jessica Musumeci

Audio Engineer: Cesar Haliwa

Tags: 2c cbs hot spots nfl honors nfl network super bowl lv

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