Ahead of Major League Baseball’s Wild Card series, Miami-based 2C gets baseball fans hyped with this fun motion-graphics enhanced spot for Disney-owned ESPN and ABC.
The concept was a custom shot-by-shot, multi-layered treatment inspired by 90’s grunge rock poster art to capture what makes this post-season unique: more teams, more pressure and more stars, played out thus far in fan-less stadiums in a season delayed by a global pandemic.
Executed by a team of designers, animators and editors spanning two countries and five time-zones, the campaign includes both English and Spanish versions, cut-downs and radio.
MLB’s “Fall Frenzy” on ESPN and ABC takes place September 29 through October 2, leading into the playoffs and World Series.
SVP Marketing: Laura Gentile
VP, Sports Marketing: Emeka Ofodile, Michelle Bella
Marketing Manager: Daniel Martinez
Marketing Coordinator: Juliana Araque
Senior Director, ESPN Grande & Leonard: Ryan Campbell
Director, ESPN Grande & Leonard: Mike Dominguez
Associate Director, ESPN Grande & Leonard: Shaun Leska
Associate Director, Marketing Production: Matt Cheron
Senior Coordinating Editor: Grayson Sedory
Writer/Producer, ESPN Grande & Leonard: Brad Ross
Writer/Producer, ESPN Grande & Leonard: Brian Nasti
Agency: 2C 2.0
President/Owner: Chris Sloan
Operations Manager: Bob Cobb
Creative Director/Writer: Cheryl King
Tease Editor: Victor Otero
Concept Editor: Dan Perry
Designer: Nick Ford
Animator: Alberto Garcia
Animator: Jovan Nedeljkovic
Animator: Jessica Musumeci
Audio Engineers: Cesar Haliwa & Andy Stermer