ABC showcases some of its best and most powerful programs—including American Idol, The Bachelor, Scandal, Grey’s Anatomy, Splitting Up Together, Speechless, The Middle and more—in this new image spot for “America’s Network.”

Design agency The New Blank also rethought ABC’s entire graphics package, and the new look, along with this spot, premiered in ABC’s telecast of the 90th Annual Academy Awards on Sunday, March 4, 2018.


Executive Vice President, Marketing: Rebecca Daugherty

SVP Marketing: Jill Gershman

Creative Directors: Keith Grant, Christina Karaba

Design Director: Lucas Aragon

VP Branding: Pash Pashkow

Design Agency: The New Blank

Writers: We Write Good

Producer: Kent Rensing

Editor: Jerry Dunlap

Editor: Ed Graff

Tags: abc hot spots the new blank we write good

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