A+E Networks kicked off upfront season on Wednesday, telling advertisers and buyers that it has nearly 2,000 hours of new content on its multi-platform slate for 2022-23.
“As our industry continues to evolve, we remain focused on premium, popular and relevant stories and storytellers and are expanding the ways our viewers can find our content – from the shows they know and love to bold new programming in the most in-demand genres,” said Paul Buccieri, president and chairman, A+E Networks Group, in a statement. “In an ever-changing landscape, we are providing our advertisers more—more programming featuring the world’s most beloved talent, more best-in-class opportunities to reach their targets, and more custom solutions to exceed their goals and deeply engage their audiences.”
Among the new programs that A+E Networks has greenlit are four -part documentary Sitting Bull from executive producers Leonardo DiCaprio and Jennifer, two shows from food and design doyenne Rachael Ray, two shows from Peyton Manning and his Omaha Productions, and shows from Mick Jagger, Questlove, LeBron James, Robin Roberts, Pierce Brosnan, Ray Liotta and more. A+E Networks also has expanded its partnership with WWE for such shows as Biography: WWE Legends, WWE’s Most Wanted Treasures and new series WWE Rivals (working title).
A+E is also launching a new vertical— Home.Made.Nation – that will focus on food and lifestyle content and run across A+E’s digital platforms as well as in blocks on linear networks A&E, FYI, the History Channel and Lifetime. The vertical includes programs on house-flipping, the tiny house craze, vacation homes, home renovation with more to come.
Later this fall, the company will debut initiative 4UV or “For Unheard Voices.” This initiative will feature original content produced by and for diverse creators and viewers and live across A+E Networks’ portfolio – including linear, digital, social and podcasts—and as a standalone free advertising-supported television (FAST) channel.