What’s better than watching a romantic movie on Lifetime? Watching it with a glass of wine, of course.
To that end, A+E Networks is launching the Lifetime Network Movies Wine Club, said Sydney Snyder, vice president, consumer enterprises at A+E Networks on Thursday.
“The Lifetime Network Movies Wine Club is an exciting addition to the portfolio of Lifetime products and promises to elevate an already memorable viewing experience that our devoted audiences have grown to expect from Lifetime’s unique brand of storytelling,” said Snyder in a statement. “The collaboration with Direct Wines is the perfect way to deliver a premium extension of the Lifetime brand to our devoted fans in a way we know they’ll love.”
The program will be designed and managed by Direct Wines Inc., delivering wine to viewers’ doorsteps. Interested subscribers aged 21 years and older can visit mylifetimewine.com for details.
The Wine Club will be promoted across Lifetime platforms, including linear, digital (newsletters and mylifetime.com), podcasts and social media. In addition to marketing channel support for the new subscription offering, Lifetime will create promotional spots for the launch and for a custom holiday offering.
Wine Club members can tailor their package with customizable cases that they receive on a quarterly basis that include fun perk packs, such as games to play with tie-ins to Lifetime programming, wine cocktail and snack recipes, along with digital tasting notes on the wine and suggestions for food pairings.
For the launch, new subscribers will receive 12 curated wines plus two bonus bottles of Rosé Prosecco and two stemless glasses while supplies last. Members can look forward to a 12-bottle case customized to their preferences every three months, along with rewards such as a luxury wine, a magnum, and three bonus bottles.
Lifetime Network Movies Wine Club introductory subscription offer is $79.99 (plus $19.99 shipping and applicable sales tax) for the first case – a savings of more than $100. Every bottle has a 100% money-back guarantee. Members receive a guaranteed 20% off the retail price on all future cases. Terms and conditions apply.
Tags: a+e networks lifetime movie network