Entertainment, lifestyle and sports marketing agency Allied Global Marketing has acquired Dublin-based experiential marketing agency Honey+Buzz, Allied said Tuesday. The acquisition bolsters Allied’s existing North American experiential marketing business and expands its global footprint, benefiting clients with worldwide activation, partnerships and resources.

“Allied’s experiential business has pioneered audience engagement with beautiful design, digital integration and flawless execution,” said Clint Kendall, Allied CEO, in a statement. “The team at Honey+Buzz shares our vision, and they have an excellent track record of breakthrough creativity and continuous innovation. We are excited to have them on board to help drive our ongoing international expansion.”

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Working with iconic brands such as Heineken, Renault, Dropbox and Coca-Cola, Honey+Buzz has grown by building unique campaigns that use new technology to create remarkable experiences that connect brands to their audiences. The agency was an early adopter of virtual and hybrid events, and has developed integrated creative experiences for their clients using new technology solutions such as bespoke blockchain product sampling.

As a part of Allied, Honey+Buzz will service existing and new clients in Europe and beyond and grow Allied’s experiential business in a post-COVID world.

“We are excited to be joining the Allied team,” said Jonny and Paddy Davis, co-founders of Honey+Buzz, also in a statement. “As the demand for in-person live experiences returns, the combination of Allied and Honey+Buzz is uniquely positioned to bring our clients the best of integrated live and digital experiences that excite consumers before, during and after the event. Allied’s resources, clients and expertise across the full range of marketing services will allow us to leverage our capabilities on a global stage.”

Tags: acquisitions allied global marketing experiential marketing honey+buzz

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