To introduce Investigation Discovery’s latest true-crime series, Southern Gothic, Silver Spring, Md.-based Alter Ego developed a specific look based on tintype photography.
Each frame of the spot is crystal clear but the palette is a bit washed out. Creating that look required Alter Ego to layer textures in Adobe Photoshop to take the spot exactly where the team wanted it to go.
The sound edit also invokes the American South, and the title treatment uses tall, distressed letters meant to evoke the South’s towering and spindly loblolly pine trees.
Southern Gothic premieres Monday, April 27 at 10/9 c.
Client: Investigation Discovery
Group SVP, Marketing: Doug Seybert
Creative Director: Carrie Sullivan
Sr. Director of Production Management: Kyle Russell
Senior Writer/Producer: Ki Yi
Editor: Dominic Mendes
VP, Head of Production: Monesha Lever
Executive Creative Director: Heather Roymans
Associate Creative Director: Erica Kern
Colorist: Justin Kanner, C.S.I.
Senior Designer/Animator: Jason Leta
Producer: Kristen Edgell
Sound Designer/Mixer: Cadell Cook