Karl Urban plays ultra-violent character Billy Butcher (aka The Butcher) in Amazon Prime Video’s upcoming The Boys. The streaming service leaned into that with a new pop-up butcher shop and deli created with experiential agency AKQA at 457 N. Fairfax in Los Angeles.
Visitors can expect to be treated to exclusive show previews and an interactive theatre experience served alongside gourmet sandwiches cooked up by Los Angeles chef and restaurant pop-up impresario Ludo Lefebvre. While there, visitors should look for Easter eggs that will expand the story and draw them further into the world of the series.
“Our goal is to creatively and artfully recreate The Boys’ universe with an experience that’s fully immersive and fun for fans, in the heart of LA’s buzzing Fairfax district,” said Mike Benson, head of marketing, Amazon Studios, in a statement. “The Butcher Shop experience will capture the hearts – and stomachs – of comic-book fans and future The Boys fans alike, and it continues the work of Amazon Prime Video to lead the entertainment industry with experiences that connect fans in a deeper way to our series.”
Lefebvre added, also in a statement: “I was immediately hooked on The Boys for its gritty nature, no-nonsense action and pure, unapologetic indulgence. It’s everything I try to bring to my guests when I create food for them. So, when the Amazon Prime Video team approached me with The Boys and the Butcher Shop concept, I couldn’t wait to jump in and get to work, for the opportunity to deliver something as bold and as brave as the show itself.”
The Boys launches Friday, July 26 on Amazon Prime Video and the pop-up is open to the public and runs July 27-28. The experience will be streamed on Amazon-owned Twitch throughout the weekend.
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