NBC riffs on the maxim “so good it’s scary” in this promo for summer reality series America’s Got Talent drawn directly from the red-hot horror genre. The above spot—featuring judges Howie Mandel, Mel B, Heidi Klum and host Tyra Banks—sneaks in callbacks to Joss Whedon and Drew Goddard’s The Cabin in the Woods, Jordan Peele’s Oscar winning Get Out, Steven King’s The Shining, the iconic Friday the 13th series and more.

But in the end, it’s all about Simon Cowell—isn’t it always?

America’s Got Talent returns for season 13 on May 29.


President, NBC Entertainment Marketing & Digital: Len Fogge

EVP, On Air & Video Creative: Ron Hayes

SVP, Original Production: Tracy Grandstaff

Director, Production: Kristin Wygal

Director & Editor: Ryan Sage

Writer: Michael Loprete

Director of Photography: Stephen Sheridan

Production Company: Moving Parts

Sauce Studios, VFX: Erik Friedlander

Sound Design: Yessian

Tags: america's got talent hot spots nbc

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