NBC riffs on the maxim “so good it’s scary” in this promo for summer reality series America’s Got Talent drawn directly from the red-hot horror genre. The above spot—featuring judges Howie Mandel, Mel B, Heidi Klum and host Tyra Banks—sneaks in callbacks to Joss Whedon and Drew Goddard’s The Cabin in the Woods, Jordan Peele’s Oscar winning Get Out, Steven King’s The Shining, the iconic Friday the 13th series and more.
But in the end, it’s all about Simon Cowell—isn’t it always?
America’s Got Talent returns for season 13 on May 29.
President, NBC Entertainment Marketing & Digital: Len Fogge
EVP, On Air & Video Creative: Ron Hayes
SVP, Original Production: Tracy Grandstaff
Director, Production: Kristin Wygal
Director & Editor: Ryan Sage
Writer: Michael Loprete
Director of Photography: Stephen Sheridan
Production Company: Moving Parts
Sauce Studios, VFX: Erik Friedlander
Sound Design: Yessian