Anthony Gibbs has joined Los Angeles-based creative agency Imaginary Forces as creative director, the company said Wednesday. Prior to this, Gibbs worked on traditional, interactive and experiential projects for such brands as Apple, AT&T, Epic Games and Google, among many others.

“Anthony is smart, talented, and kind,” said Peter Frankfurt, Imaginary Forces’ co-founder/executive creative director in a statement. “As a director, designer, and leader, he has already made an impact here with the team and our clients. He is a spectacular new addition to the Forces.”

“Being at Imaginary Forces feels like I’ve fulfilled my lifelong dream of becoming a creative superhero,” said Gibbs, also in a statement. “It’s inspiring to be at a place where I not only get to bring all of my skills and experiences as a creative to bear, but also collaborate with creatives who have created some of the most instantly recognized and revered creative of our generation.”

Gibbs joins Imaginary Forces after 14 years at creative studio Framestore, where he worked both as a creative and design director. Gibbs’ clients at Framestore included Intel, Dyson, BBC, EA, Nintendo, Lumen and Formula 1 to name a few.

“My background in fine art and emerging technology feeds my passion to experiment and create with visual impact,” said Gibbs. “As a director, this desire to do work that matters and sparks conversations is what led me to Imaginary Forces. I’m always pushing myself to expand and do better as an individual and as a creative. Imaginary Forces is the perfect place to merge my personal and professional philosophies.”

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