For most people, April is the month when spring finally shows up and the Easter bunny comes to town but for AMC’s horror network Shudder, April is just halfway to its raison d’etre: Halloween. To celebrate, the network created a spot, in conjunction with Los Angeles-based agency Open Road.
Coming to the network in April are a new season of Creepshow and of The Last Drive-In with Joe Bob Briggs, as well as a new scary movie premiere every week.
GM, Shudder: Craig Engler
Director, Audience, Shudder: Sean Redlitz
SVP Creative Marketing: Mark Williams
Creative Director: Steve Newman
Production Lead: Michael Fleming
Agency: Open Road