“Life can be hard, but Hallmark Movies Now is easy.”

That’s the foundation for Crown Media’s relatable, tongue-in-cheek campaign for their on-demand streaming video service, which features “feel-good movies and shows audiences can’t get anywhere else.”

The media company tapped full-service agency Bark Bark to create the spot, which shows audiences that despite life’s unpredictability, they’ll know exactly what to expect with Hallmark Movies Now.


Client: Crown Media Family Networks

President/CEO: Bill Abbott

SVP, New Media & Innovation: Chad Harris

SVP, On Air Promotion: Jane Gross

SVP Print, Video & Web Design: Jennifer Lee-Temple

Director, Special Projects: Bridget Blandin

Director, Production: Leilani Gushiken

Production Manager: Victoria Kordysh

Agency/Production Co./Post: Bark Bark

Head of Creative/Managing Partner: Daniel Sattelmeyer

Head of Production/Partner: Tabitha Mason-Elliott

Sr. Executive Producer: David Brand

Director: Meg Gamez

Sr. Writer/Producer: Dustin Frissell

EP, Post: Jason Sheedy

Head of Accounts/Partner: Ann Daykin

SVP, Client Partnerships: Karen Grant

Associate Production Supervisor: Desiree Taylor

Sr. Producer, Design: Keachia Greenidge

Tags: bark bark crown media hallmark hallmark movies now

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