Jackie Lee-Joe has been named chief marketing officer at Netflix, the streaming service said Friday. Lee-Joe replaces Kelly Bennett, who retired from the company earlier this year.

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Lee-Joe comes to Netflix from BBC Studios where she has served as CMO since 2015.

“Jackie is a truly original thinker with a wealth of global experience - making her the perfect fit as our next chief marketing officer. I’m excited to work with her in promoting our brand and original programming in new and creative ways to members all around the world,” said Ted Sarandos, Netflix’s chief content officer, in a statement.

“Netflix is a much loved and respected brand, entertaining audiences everywhere with its rich and thought-provoking original programming. I’m thrilled to be joining one of the world’s most creative, dynamic and fearlessly innovative companies,” said Lee-Joe, also in a statement.

Lee-Joe is a graduate of the University of Sydney and the University of New South Wales. She joined the BBC in November 2015 from Skype, where she was global director for audience, entertainment marketing and broadcast media. She has more than 20 years of marketing experience with leading media, technology and telecommunications companies including Virgin Mobile, Carphone Warehouse and Orange.

She will start at Netflix in September, based in Los Angeles.

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