As entertainment marketing association Promax preps for Europe 2020, Daily Brief spoke with Netflix’s J.D. Funari about his process ahead of his session, “Anatomy of a Trailer.”

Last month also presented the winter Television Critics Association press tour, which brought networks and streaming services to Pasadena, Calif., to discuss industry trends, the streaming wars, and new and returning series.

Brands also prepped for Super Bowl LIV by releasing their ads on social media early, allowing Daily Brief to assemble its favorite spots prior to the game.

Check out the five most popular stories from January:

5. NBCUniversal Unveils Streaming Service Peacock

During its Investor Day in New York City, NBCUniversal revealed details of its upcoming streaming service, including its rollout schedule, subscription structure and new programming deals.

4. HBO Max Execs Talk Curation, Merging Platforms at TCA

During winter TCA 2020, Kevin Reilly, Sarah Aubrey and Michael Quigley gave new insight on HBO’s forthcoming streaming service, including the content that will be included and left behind (sorry, Cinemax).

3. Hulu Lays Out Content Strategy Amid Streaming Wars

Craig Erwich, SVP, originals at Hulu, told reporters at winter TCA that instead of focusing on library content, like some of its streaming competitors, Hulu will focus on high quality, original series and films, including Hillary Clinton’s eponymous documentary.

2. The Top Ten Super Bowl Spots We Love So Far

As brands released their Super Bowl ads ahead of the Big Game, Daily Brief assembled some of our favorite spots that stirred conversation on social media, including Mountain Dew’s eccentric take on The Shining.

1. How Netflix’s JD Funari Creates the Perfect Trailer

Ahead of Promax Europe 2020, Daily Brief spoke with Netflix trailer editor J.D. Funari on his process, what inspires him, and trends within the industry. Above is a spot he cut for Netflix’s The Laundromat, which captures his editing mentality: tell the story in a creative, spoiler-free manner.

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