In honor of Black History Month, ViacomCBS’ BET designed a campaign to celebrate Black impact in today’s world of politics, culture, sports, technology and more.
The network teamed with Los Angeles-based creative agency Imaginary Forces, best known for its many Emmy-nominated and -winning main-title sequences, to create a graphics-heavy campaign.
Each of the three 30-second spots remind and inform viewers about the impact Black history makers have had on American society today.
SVP, Executive Creative Director, Brand Strategy, BETN: Kendrick Reid
VP, Creative Director: Adrian Hilton
VP, Creative Operations: Rebecca Heineman
Director of Production: Karen Goodwin
Creative Director: Roderick Beltran
Senior Writer/Producer: Jo-Well Paupaw
Senior Project Manager: Janeita Bellamy
Art Directors: Dana Kinlaw, Victor Newman
Senior Copywriter: Thembisa Mshaka
Producer/Editor: Burton Lewis
Production Associate: Damon Williams
Agency/Editorial/Design/Audio Mix: Imaginary Forces
VO Artists: Dreezy, Dulcé Sloan, Trae tha Truth