“You don’t need more stuff. You need only the good stuff,” says the voiceover in the above spot for new premium streaming bundle, AMC+, which includes current and library programming from such networks as AMC, BBC America, IFC Films, Shudder and Sundance Now. The campaign was created for AMC+ by London-based creative agency Bigsmall, and the spots are backed by Brenda Lee’s “Only You (and You Alone).

Below is a genre spot that focuses on AMC, IFC and Shudder’s horror offerings, just in time for Halloween. AMC also is programming Fear Fest across several of its networks all month long.

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Only the Good Stuff: Horror


Client: AMC Networks/AMC+

SVP, Creative Marketing: Kevin Vitale

VP, Marketing: Denielle Webb

Creative Directors: Dan Akers, Fred Mullin

VP, Production: Jessica Gleason

Production Director: Bill Trojanowki

VP, Design: Ed Sherman

Design Director: Nancy Hennings

Agency: Bigsmall

Tags: amc+ bbc america bigsmall hot spots ifc

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