Freddy Cardenas has been named partner and executive producer at Madrid-based production company Binalogue as of Nov. 1, the company said. He joins David Carrizales, executive creative director and executive producer, and Marcus Stenbeck, TD and executive producer, on Binalogue’s executive leadership team.

Cardenas has more than 20 years of brand and sports marketing experience, having worked with Nike and the NBA in Europe, the U.S. and Latin America in the areas of branded content creation and corporate strategy. In his new role, Cardenas will work on strengthening Binalogue’s client relationships as well as fostering future partnerships.

Binalogue, a Promax Global Excellence gold winner in 2018, works with such entertainment and sports clients as Disney, La Liga, MTV, Netflix, Nickelodeon, ViacomCBS and more.

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