Fans might find themselves wanting a sweet snack after watching the first season-six promo for Fox’s hit singing competition series, The Masked Singer, which this time around includes a cupcake and a banana split as well as a hamster, Dalmatian and Queen of Hearts.
Fox teamed up with Los Angeles-based creative studio Black Label Content to create the first official spot for the show’s sixth season, which premieres across two nights Wednesday, Sept. 22 and Thursday, Sept. 23 and will feature a double unmasking. Part of the show’s fun for viewers is trying to decipher the clues before the judges figure out the celebrities’ identities.
The spot was shot on location in Venice Beach, at Red Studios in Hollywood and in Pasadena over a three-day period, keeping all of the costumes and characters undercover. The shoot was conducted using the highest levels of COVID protocols and in a heat wave, which caused the actors to have to come in and out of the elaborate Masked Singer costumes every 15 minutes in order to stay cool.
This season’s Masked Singer contestants boast a combined 85 Grammy nominations and 27 wins, three Oscar nominations, 12 Emmy nominations and 12 Razzie nominations along with two Super Bowl appearances and two Lifetime Achievement Awards.
The Masked Singer, in which the judges and audience try to guess the celebrities behind the elaborate costumes, is hosted by Nick Cannon with guest host Niecy Nash and panelists Ken Jeong, Jenny McCarthy, Nicole Scherzinger and Robin Thicke.
Client: Fox Entertainment
President, Marketing: Darren Schillace
EVP, Head of Creative Marketing: Scott Edwards
EVP, Creative Music: Mamie Coleman
SVP, Audio-Visual Promotions: Brian Gawronski
SVP, Operations, Creative Advertising: Christy Cofer
SVP, Visual Innovations Studio: Ian MacRitchie
VP, On-Air Promo: Brandi Wismann
Executive Director, On-Air Promo: Sandy Collins
Senior Writer/Producer, On-Air Promo: Craig Stinson
VP, Creative Advertising Media Operations: Chris Johnson
Editor: Eric Ferguson
Director Design: Dan Pierse
Manger Production and Operations: Kim Cohrs
Creative Content Studio: Black Label Content
Founder/Executive Creative Director: Joseph Uliano
Director: Shane Ryan Valdez
Producer: Hope Dotson Farley
UPM: Christina Jurado
Production: Wendy Helie
Director of photography: Maz Makhani
Production Designer: David Courtemarche
Wardrobe Stylist: McCall O’Brien