Bi-coastal creative agency Brand New School has signed director Daniel Uribe to its roster for representation in the United States.

Uribe brings his background in design and animation to his directorial work, where he crafts shorts, branded films, commercials, music videos and social impact films.

He has worked with such brands as Google, White Claw, Apple, Slack, and Meta, and he’s directed music videos for such artists as Oh Wonder and Elsa Y Elmar.

Uribe was born and raised in Mexico City before moving to the United States to enroll in the Savannah College of Art and Design, where he earned a bachelors of fine arts in motion media design. He went on to pursue animation and design internships at Digital Kitchen, Scholar, and Buck before discovering his true calling was on set. He made his directing debut in 2015 with a music video for Oh Wonder’s “Without You,” which has since racked up over 80 million views on YouTube.

“I had the benefit of working with Brand New School as a creative director before joining the roster as a director. I’ve been so impressed by the level of artistry, collaboration, and support that BNS has cultivated,” said Uribe. “They attract the world’s most daring and renowned brands, which pushes me creatively and strategically. I’m beyond excited to officially make Brand New School my creative home.”

“We built Brand New School as a place for artists to break new ground, innovate, and experiment, and those values complement Daniel’s directorial career,” said Devin Brook, BNS’s managing partner. “We’re thrilled to have Daniel on our roster, as he lends a cinematic eye to everything he directs.”

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