In this adorable branded integration for Universal Pictures’ A Dog’s Journey, starring Dennis Quaid, Bravo, Universal Pictures and 99 Tigers teamed up.
The spot features Vanderpump Rules stars Tom Schwartz and Katie Maloney-Schwartz playing with their own pups Gordo and Butter Boy. The couple talks about seeing the movie and how it connected to their own experience adopting rescue dogs. Lisa Vanderpump and Kenneth Todd run an associated foundation, Vanderpump Dogs, that works to improve the lives of dogs around the world. In the clip, a stampede of rescue puppies tumble over Tom to remind potential adopters of all of the love and fun puppies bring.
Client: Bravo, Universal Pictures
VP, Partnership Creative, Bravo: Sharon Ngoi
Director, Partnership Creative, Bravo: Kendal Stavros
Supervising Producer, Entertainment & Lifestyle Production, NBC Universal: Lance Billington
Sr. Director, Network Partnerships, Lifestyle, NBC Universal: Jayme Zimmerman
SVP, Integrated Marketing, Universal Pictures: Annah Zafrani
VP, National Publicity & Integrated Marketing, Universal Pictures: Tara Martino
Integrated Marketing Manager, Universal Pictures: Kellie Kawaguchi
Agency: 99 Tigers
Director: Francine McDougall
Creative Director/EP: Molly Christie Benson
Editor: Glenn Lazzaro