Cameron Gray has joined New York City-based content creation studio Ataboy as executive producer, according to the company. The studio recently partnered with creative management company Sharon & Perry, collaborated with Brooklyn-based gallery Art Cake and campaigned for fast-food franchise chain White Castle.

Over the past decade, Gray had been working with Ataboy and the company’s founder and creative director Vikkal Parikh on a freelance basis.

“Ataboy has always felt like home. Vikkal creates a familial environment, where everyone has a seat at the table, so when I was approached to join the family full time, I lept,” Gray said in a statement. “There are so many opportunities ahead that I am truly excited about in regards to the offerings we are able to provide at Ataboy, where I can keep a constant personal touch throughout every job. I look forward to maintaining and delivering the utmost highest level of work and creating narratives that expand the reach of Ataboy across local and regional territories.”

As part of his new job, Gray will work to build relationships with new clients as well as strengthen existing ones.

“Having known Cameron for a decade, I am so excited to be teaming up,” said Parikh, also in a statement. “We have collaborated with him in the past on several projects and were always blown away by his professionalism and attention to details. Besides his experience in production, his people skills and entrepreneurial mindset makes him the perfect fit. He is not only incredibly talented but a genuinely good human being.”

Gray comes to Ataboy after serving as executive producer for New Light and senior producer for The Mill. Over the course of his career, he has collaborated with such agencies as Publicis, Vayner, Velocity, BBDO, Deutsch and Mythology. He’s worked on campaigns for such global brands as Pepsi, Target, Captain Morgan, 7-Eleven, Red Lobster, Stila Cosmetics, Home Depot and MiO.

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