CapeRock’s rebrand includes bold colors, poppy music and strong typography (shown in video above) that emphasizes Insight TV’s brand message. It’s simple but flexible, and able to live across all of Insight TV’s linear, digital and social platforms.
The work includes a redesign of Insight TV’s word and brand marks, brand and channel identities and music. CapeRock also redesigned the brand’s sub-logos across three of its channels: InWonder, inShort and inTrouble. The new logo is nominated for a Promax Europe 2020 Award for channel logo design across multiple media.
“Millennials value memorable experiences more than the acquisition of property. When surprised, we tend to remember the experience for much longer,” said Arun Maljaars, director content and channels, Insight TV, in a statement. “Inspire TV satisfies this need by getting up close and personal with aspirational people embarking on astonishing and unpredictable adventures. CapeRock’s work for our rebrand helps us to encourage, spark and inspire positive conversations and lifestyles within this design,”
Insight TV offers high-end, high-def 4K content covering all sorts of action sports and other high-energy activities. It’s available across linear TV, over-the-top (OTT) and digital social channels reaching millions of people in 45 countries, including Canada, Greece, Iceland, the Netherlands, Spain, the US and more.