With the world reeling from the pandemic, CBS News wanted to communicate to viewers that not only were they covering the story but experiencing it along with them.
This campaign, produced in concert with Boston-based agency Viewpoint Creative, sought to reveal how CBS News personnel are struggling to maintain balance and sanity in their work and home lives just like everyone else. The campaign also sought to send the positive message that the nation and its news services would manage their way through this crisis together.
Client: CBS News
Senior Vice President, News Marketing, CBS: David McCoy
VP, News Marketing, CBS: Julie Haaland
Agency/Design/Edit/Animation: Viewpoint Creative
Executive Creative Director: Mike Middeleer
Director of Creative Production/Editor: Dave DiNisco
Creative Editor/Animator: Don Days
Designer: Kriti Kaur
Mix-to-Picture: Todd Hrinda
Producer: Todd Hrinda
Executive Producer: David Shilale
Producer: Eric Skvirsky